Big Changes at Rapha

[dbnm]

Apparently there have been layoffs in London and they have killed Rapha Travel (even though it's still on the website).

Tough times? Changing markets?

[Marc40a]

Edited. I didn't click on the link until after I commented. My comment was covered by the article.

[ltwtsculler91]

I've heard rumors of millions of dollars of unsold inventory..

Reality is, the constant sales have destroyed much of their cachet and ability to attract sales at full price. Why would anyone pay full price anymore when they have a constant sale going on everything every month.

[FlashUNC]

Originally Posted by dbnm

Apparently there have been layoffs in London and they have killed Rapha Travel (even though it's still on the website).

Tough times? Changing markets?

Wal-Mart ownership.

[MagicHour]

Seems like more "boutique" kit offerings out there now, than there were a couple years ago.

[Lanternrouge]

A big thing I noticed was that they stopped the bundles, which really helped encourage me to buy them in combination with a sale. I've also heard that they have dropped the level of discounts for people in the Industry.

[KarlC]

Originally Posted by dbnm

Apparently there have been layoffs in London and they have killed Rapha Travel (even though it's still on the website).

Tough times? Changing markets?

The Title tells it all.....

Rapha Racing cuts jobs in hunt for profitability under Walmart heirs

.

[fiamme red]

I just looked at the Rapha website. I don't see anything at all on sale. Also, helmet and shoes are no longer offered.

I suppose that the prices haven't changed too drastically. A cotton t-shirt is still $55: https://www.rapha.cc/us/en_US/shop/l...roduct/LOT06XX.

[tuscanyswe]

The 60% sale just ended a few days ago so not so strange to not see discounts right now. New owners or not there has never been discounts available directly after huge sales

[Lanternrouge]

Originally Posted by fiamme red

I just looked at the Rapha website. I don't see anything at all on sale. Also, helmet and shoes are no longer offered.

I suppose that the prices haven't changed too drastically. A cotton t-shirt is still $55: https://www.rapha.cc/us/en_US/shop/l...roduct/LOT06XX.

It's still a "bargain" compared to something like Armani if that's where you get your regular clothes.

[sparky33]

Originally Posted by dbnm

and they have killed Rapha Travel (even though it's still on the website).

?Really?
The Rapha Randonnee trips looked good. This turn of events would be disappointing.

[bicycletricycle]

Looks like they never made a huge profit-
http://leanluxe.com/raphas-12-year-f...at-we-learned/

I guess they are hoping to cut some of the fat. None of us know what the internal work culture is like at Rapha, perhaps they have a lot of "extra" people around. I have worked for a lot of companies that have a lot of extra people around.

[Clean39T]

Originally Posted by bicycletricycle

Looks like they never made a huge profit-
http://leanluxe.com/raphas-12-year-f...at-we-learned/

I guess they are hoping to cut some of the fat. None of us know what the internal work culture is like at Rapha, perhaps they have a lot of "extra" people around. I have worked for a lot of companies that have a lot of extra people around.

Bah. Get out of hear with your rational thoughts and stop trying to spoil the witch-hunt..

/S

Sent from my Pixel 2 XL using Tapatalk

[dbnm]

Wow.
"Rapha went from less than 50 employees in 2013, to 306 in 2016. Payroll over that period increased from £3.5M to £10.4M. "

[bikeridah]

Pretax profit of gbp 1.4m on 67.1m revenue suggests far too much fat. Marketing costs from Team Sky sponsorship must've been hugely ROI negative.