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Old 03-07-2014, 08:27 AM
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oldpotatoe oldpotatoe is offline
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sram recall cost

http://www.bikeradar.com/us/road/new...-million-39519
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Old 03-07-2014, 08:40 AM
gavingould gavingould is offline
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http://www.sram.com/company/jobs/sen...esign-engineer

that job posting's been up a couple weeks at least. i haven't really talked about the big implications of all this with the people i know who work there.
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Old 03-07-2014, 08:55 AM
El Chaba El Chaba is offline
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I have lost count of their recalls...
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Old 03-07-2014, 09:56 AM
bargainguy bargainguy is offline
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So the problem was a change from preproduction to production? A tweak? That's a heck of a tweak - wonder what it was.
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Old 03-07-2014, 10:14 AM
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Originally Posted by bargainguy View Post
So the problem was a change from preproduction to production? A tweak? That's a heck of a tweak - wonder what it was.
There is another article where the CEO 'implies' a problem with the production items not being as precise as requested, oval cylinder vice a round one.

Perhaps owning the factory is called for, maybe even in the US.

Righto, that'll happen.

Why is Force almost the same $ as Chorus?
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Old 03-07-2014, 10:17 AM
DfCas DfCas is offline
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Anybody know how big Sram is to survive a hit like this? Yearly sales?
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Old 03-07-2014, 10:19 AM
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Anybody know how big Sram is to survive a hit like this? Yearly sales?
They gross 'about' $550,000,000 per yer.

I think when you don't 'own' your production but sublet all of it to offshore manufacturers, the majority in Taiwan, not surprised.
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Old 03-07-2014, 10:33 AM
gospastic gospastic is offline
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They do own factories...
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Old 03-07-2014, 10:49 AM
ultraman6970 ultraman6970 is offline
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Now they now, do a super cold environment test before going to production.

550 million? wow!
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Old 03-07-2014, 11:57 AM
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Quote:
Originally Posted by gavingould View Post
http://www.sram.com/company/jobs/sen...esign-engineer

that job posting's been up a couple weeks at least. i haven't really talked about the big implications of all this with the people i know who work there.
Hopefully, the brake design engineer works more closely with this individual....

http://www.sram.com/company/jobs/director-quality-asia
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Old 03-07-2014, 12:29 PM
soulspinner soulspinner is offline
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Originally Posted by oldpotatoe View Post
There is another article where the CEO 'implies' a problem with the production items not being as precise as requested, oval cylinder vice a round one.

Perhaps owning the factory is called for, maybe even in the US.

Righto, that'll happen.

Why is Force almost the same $ as Chorus?
The force chorus thing has me too..........has me riding chorus!!!!!!
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Old 03-07-2014, 12:37 PM
bfd bfd is offline
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Originally Posted by oldpotatoe View Post

Why is Force almost the same $ as Chorus?
Good marketing! Chorus is 2nd in Campy's lineup. Force is 2nd in Sram's lineup. So naturally, mfrs will compare "apples to apples:"
SR/Rec=DA=Red;
Chorus=Ultegra=Force;
Centaur=105=Rival

Yes, YOU may be able distinguish the difference, but 90% of the buying population will look at the above and accept it.

Btw, I doubt very many people will be able to distinguish between SR and Rec, so expect dealers who don't sell Campy to group them together!

Further, I believe Force is lighter than Chorus, so again, 90% of the sheeps, excuse me, buyers will look and say the comparison is right!

Besides, how else is Sram going to make up that 10M-15M they just loss on hydraulic brakes....

Good Luck!

Last edited by bfd; 03-07-2014 at 12:41 PM.
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  #13  
Old 03-07-2014, 12:42 PM
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oldpotatoe oldpotatoe is offline
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Originally Posted by bfd View Post
Good marketing! Chorus is 2nd in Campy's lineup. Force is 2nd in Sram's lineup. So naturally, mfrs will compare "apples to apples:"
SR/Rec=DA=Red;
Chorus=Ultegra=Force;
Centaur=105=Rival

Yes, YOU may be able distinguish the difference, but 90% of the buying population will look at the above and accept it.

Btw, I doubt very many people will be able to distinguish between SR and Rec either!

Further, Force weighs about the same or lighter than Chorus, so again, 90% of the sheeps, excuse me, buyers will look and say the comparison is right!

Besides, how else is Sram going to make up that 10M-15M they just loss....

Good Luck!
Well, ya know Chorus is third and SR in terms of materials anyway, makes it top tier, none other compare...why it's expensive..kinda like a Gold/Stainless Rolex VS a 18k gold one.

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Old 03-07-2014, 01:10 PM
thirdgenbird thirdgenbird is offline
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Originally Posted by bargainguy View Post
So the problem was a change from preproduction to production? A tweak? That's a heck of a tweak - wonder what it was.
What concerns me is that they said they were surprised by the failures because they didn't show up in their extensive testing. Extensive testing is near meaningless if you make preproduction changes. They then go on to explain their improved testing processes that I would consider standard protocol. If these processes didn't exist prior to this failure, I would say they did marginal testing of a preproduction part and then produced an untested product. If this is true at any level, I would expect failure.

Last edited by thirdgenbird; 03-07-2014 at 01:18 PM.
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Old 03-07-2014, 04:09 PM
JAGI410 JAGI410 is offline
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They could have saved face by announcing the following:

"Hey, we realized hydro road brakes are stupid, ugly, and unnessessary. We're embarrassed for following this horrible trend and will be recalling everything. Sorry everyone."

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