More on Serotta rebirth

[HenryA]

https://www.bicycleretailer.com/reta...g#.XlBuhi9MHmo

[Elefantino]

Cool. I'm looking forward to the e-Ottrott.

[eddief]

and hope he has a handle on market research. so much competition in every part of the bike biz. what can he do that distinguishes his bikes from the competition? he has/had a great name and product but my fear is the time has passed for being able to capitalize on the name. so can't wait to see how he comes out of the box and finds a way to raise the phoenix out of the ashes.

[Plum Hill]

Disappointed to see the use of Taiwanese tubing and forks, especially at his price points.

[SoCalSteve]

Originally Posted by Elefantino

Cool. I'm looking forward to the e-Ottrott.

YES!!! So we can ride into our 70’s and 80’s in style and comfort. I’m with you, Mike...

[bicycletricycle]

I wonder if they are just saying the carbon tubes and forks or the metal tubes as well?

Originally Posted by Plum Hill

Disappointed to see the use of Taiwanese tubing and forks, especially at his price points.

[likebikes]

it's basically a bikesdirect version of a serotta?

[93KgBike]

Originally Posted by likebikes

it's basically a bikesdirect version of a serotta?

ahem

"Above all else, our goal is to deliver a superior end result to each consumer by applying our deep understanding of bike fit and personalized design coupled with a service network of unsurpassed competency and eliminating any uncertainty."

As a case in point, Serotta said, "for the most part, we will avoid shipping a bicycle to someone's home in a box."

To meet his company's commitment, Serotta is currently establishing a network of industry professionals, including a number of select IBDs, who will work in concert with Serotta's home office. He anticipates establishing relationships with 15 retailers in North America, 10 in Europe and five elsewhere.

What's with the desire to bury a master craftsman? The guy designed tubesets that are still considered too expensive for anyone in the industry to mass produce. If he just started doing that, again all over again, whoever welds them together will be working with some industry leading materials. Not exactly the baitandswitch you are implying.

Having the most technical carbon layups in the biz might just require Taiwan...

I remain excited as always, and super grateful that there is a bike biz and a Ben Serotta. More bikes please.

[Ralph]

And what is wrong with bikesdirect.com bikes? Their $1100 Ti frames with fork and head set equal to Ti frames costing many times that. I looked at one recently and couldn't believe what you get for your money. Taiwan knows how to build bike frames.

[peanutgallery]

Devil is in the details, angles and standards. Those things are always a little off

Originally Posted by Ralph

And what is wrong with bikesdirect.com bikes? Their $1100 Ti frames with fork and head set equal to Ti frames costing many times that. I looked at one recently and couldn't believe what you get for your money. Taiwan knows how to build bike frames.

[colker]

Man... Wish the guy luck and hope for the best. I don´t understand the pessimism when no one has even seen one of the new bikes.

[Ralph]

Originally Posted by peanutgallery

Devil is in the details, angles and standards. Those things are always a little off

Ora Engineering in Taiwan builds them. Believe they build Ritchey frames also. No one knows more about building Ti frames. Don't fear Hi end Taiwan frames.

[GregL]

Originally Posted by Ralph

Ora Engineering in Taiwan builds them. Believe they build Ritchey frames also. No one knows more about building Ti frames. Don't fear Hi end Taiwan frames.

I purchased one of those bikesdirect.com/Motobecane/ORA Engineering frames through the paceline classifieds. I was absolutely blown away by the build quality of the frame. It rivals any mass-produced bike frames I have owned for welds, alignment, and finish. It fits me perfectly and rides great.

Greg

[Lanternrouge]

I’d like to hope these are so good that I contemplate getting one down the road, though that will be many projects from now. The chances of that aren’t high, but I’d love to think about future Serottas being equal to Fireflies.

[oldpotatoe]

Above all else, our goal is to deliver a superior end result to each consumer by applying our deep understanding of bike fit and personalized design coupled with a service network of unsurpassed competency and eliminating any uncertainty.

?? Bike shops? Thought he was consumer direct model.

Ah...gonna be interesting to see the 'details' of how and why a IBD would get on this train.

To meet his company's commitment, Serotta is currently establishing a network of industry professionals, including a number of select IBDs, who will work in concert with Serotta's home office. He anticipates establishing relationships with 15 retailers in North America, 10 in Europe and five elsewhere.

And what is wrong with bikesdirect.com bikes? Their $1100 Ti frames with fork

Nothing but if ben tries to sell, via IBDs, very expensive, off shore produced, metal bikes..that's gonna be a tough one..particularly competing with carbon, carbon, carbon, everywhere...
$4000 Asian produced aluminum complete bike?..Let's say with 105 hydro...about $500 more for ultegra--About $3k
https://www.specialized.com/us/en/di...=274161-171308