How much are you willing to pay for a t-shirt?

[Waldo62]

I don't remember the last time I paid for a t-shirt.

[oliver1850]

I don't think I've ever worn a T shirt with anything printed on it, unless it was required for my work. I know I have a sweatshirt with my college alma mater logo that I received as a gift 20 years ago which I have never worn. If it had been a plain solid color it would have been worn out years ago. I might consider buying a T with the Serotta Forum dancing banana logo but probably wouldn't pay more than $10 above the cost of a plain shirt for it.

[avalonracing]

I produced some on-demand shirts a few years ago. We went with a high-quality, nicely fitting shirt because no matter how cool the graphic is it won't become someone's favorite shirt if it doesn't feel good or fit correctly. Make it a good shirt and explain why it is wherever you are selling it.

[Repack Rider]

I was a rock band roadie for a long time.

I sold my 1969 Atlanta Pop Festival tee for $700, and I got $400 for the Fillmore East tee given only to the bands that played there.

I still have a lot left.

[fourflys]

Originally Posted by Repack Rider

I was a rock band roadie for a long time.

I sold my 1969 Atlanta Pop Festival tee for $700, and I got $400 for the Fillmore East tee given only to the bands that played there.

I still have a lot left.

that's just nuts IMHO.. I suppose if that's your gig (band shirts), then more power to you, but..

[Idris Icabod]

I took my kids to see Taylor Swift on Friday. T-shirts were $45 each. We bought one each and waited an hour in line. So I guess we'd pay $45!

I've got loads of cycology t-shirts. They are only $25 but I'd pay more.

[VC Slim]

I paid $50 for a Rush tee on their farewell tour. My ticket was free from a friends wife that didn't want to go with him so I bought it for her.

[jimoots]

I'll pay more than $40 for a quality cut and sew t-shirt. The quality of the shirt is usually accompanied by a brand that I like. And if I'm being completely detached from and critical of myself, that brand communicates something to the viewer which (again if I am brutally honest) is usually status. Or more plainly put. This is an expensive t-shirt and I have enough money to buy it. Hahahaha.

Otherwise I just buy quality blank t-shirts (think American Apparel). Just basic stuff that is cut nice and washes well.

I wouldn't even buy cheap unknown origin t-shirt that's been digital printed (or screened) to order on a platform like etsy/redbubble.

I also have no interest in telling other people I'm a cyclist by wearing a shirt that somehow says I'm a cyclist.

Not saying there isn't a market for it and I'm sure if you are clever with your designs and marketing strategy there's a buck to be made... but it's not a way to build a brand with a sustainable edge imo.

[ripvanrando]

Merino, Yak, or Alpaca? $60-120

Cotton? $15-35

With Logo? Zero

[Louis]

Originally Posted by Repack Rider

I was a rock band roadie for a long time.

I sold my 1969 Atlanta Pop Festival tee for $700, and I got $400 for the Fillmore East tee given only to the bands that played there.

I still have a lot left.

Some people invest (speculate?) in crypto currencies for retirement, others in t-shirts...

[myrtleb]

<$20 if it’s strictly for the graphic
>$20 if it’s got a high quality feel and fit

[Gabeah]

Originally Posted by old_fat_and_slow

If the shirt displays a corporate logo (e.g., Nike, Trek,...) where I am essentially acting as an uncompensated advertiser for said corporate entity, then $5 maximum.

Otherwise, if no advertising involved, then maybe $20.

Username checks out

[Gabeah]

Originally Posted by Repack Rider

I was a rock band roadie for a long time.

I sold my 1969 Atlanta Pop Festival tee for $700, and I got $400 for the Fillmore East tee given only to the bands that played there.

I still have a lot left.

Jesus I'll withhold my comments but still...not sure how this is relevant but kudos to you my friend.

[Gabeah]

Originally Posted by echelon_john

If I see something and love/connect with the design:
<$20 = no brainer/high potential for impulse buy
$20-$30 = think about it, see if I feel strongly after a day, 50/50
>$30 it’s got to be pretty special/haunt me/support a good cause

I second this.

[NLTCrow]

Haven't bought a t-shirt at a concert in 40 years but sometimes the bootleg shirts in the parking lot after the show can be had for $10.