The recent Peloton ad controversy ...

[XXtwindad]

This came across one of my feeds recently ...

https://www.google.com/amp/s/www.nbc...mp/ncna1096106

Evidently, the new Peloton ad has been accused of being sexist, heteronormative, and classist. As a personal trainer, the idea of an already thin woman striving to become even thinner is really problematic. And it certainly would seem to enforce gender archetypes. Not sold on the "classist" critique.

If Peloton has determined that the a majority of their audience identifies as affluent suburban women, how do you target them effectively?

Interesting to note that Peloton offered no apology.

[oldpotatoe]

Originally Posted by XXtwindad

This came across one of my feeds recently ...

https://www.google.com/amp/s/www.nbc...mp/ncna1096106

Evidently, the new Peleton ad has been accused of being sexist, heteronormative, and classist. As a personal trainer, the idea of an already thin woman striving to become even thinner is really problematic. And it certainly would seem to enforce gender archetypes. Not sold on the "classist" critique.

If Peleton has determined that the a majority of their audience identifies as affluent suburban women, how do you target them effectively?

Interesting to note that Peleton offered no apology.

PUH LEEZE!!

pelOton

[David Tollefson]

Change is not always physical...

[dbnm]

The only people I know who own a Peloton bike just happen to be wealthy white women.

[charliedid]

Originally Posted by dbnm

The only people I know who own a Peloton bike just happen to be wealthy white women.

I hope you sent them txt/emails shaming them for their obtuse perpetuation of class and elitism. And for ruining their children.

Imma start a punk rock band and call it...

You guessed it.

[Blue Jays]

Peloton does not need to apologize for anything.
Never bend a knee to the crazed rage mob. Ever.

[sitzmark]

Originally Posted by Blue Jays

Peloton does not need to apologize for anything.
Never bend a knee to the crazed rage mob. Ever.

Yup. People need to get a life and worry about themselves/family and stop neurosing over the universe that does not involve them. If they don't want a Peloton or can't afford one - relax and let it go. Life is too short.

Physically the ad targets two key customer types - a fit/active woman who is motivated to exercise and/or a less fit woman who aspires to same. No reason the ad can't engage the interest of a male as well. Way too much idle time on people's hands to make this a national issue.

[Lewis Moon]

Originally Posted by dbnm

The only people I know who own a Peloton bike just happen to be wealthy white women.

Like it or not, that's the new American business model: Target sales to the wealthy. That's where the money is, and those are the folks willing to pay a premium markup for prestige.

[Bostic]

My wife bought a cheap $200 exercise bike and uses an old iPad with the Peloton app. So while I'm on my Kurt Kinetic struggling up the 15% grade at Radio tower or Alpe du Zwift in my 50x11 I hear the instructor's voice from the iPad yelling.

"I JUST NEED YOU TO GIVE ME 10 SECONDS. FORGET ABOUT CADENCE!"

There is no chance that instructor is going at max effort because they wouldn't be able to talk, much yet yell at you.

I've seen that commercial several times, but I guess it didn't register anything either postive nor negative with me.

[wildboar]

deleted

[fiamme red]

This was linked on Gothamist yesterday: https://www.psychologytoday.com/us/b...and-speaks-out.

This is still one of the funniest things I've seen on Twitter: https://twitter.com/clueheywood/stat...99762331217920.

[texbike]

There's always SOMETHING to be outraged about. Personally, I'll save my blood pressure spikes for something more concerning.

Originally Posted by fiamme red

TThis is still one of the funniest things I've seen on Twitter: https://twitter.com/clueheywood/stat...99762331217920.

OK, this Twitter feed is awesome!

We have several friends that have Pelotons. And yes, they are all affluent white women that are mostly thin. They have them because they all found driving 10-20 minutes to Soul Cycle or other spin classes and dropping $20-$30 per class several times a week just didn't make sense when they could have easy access to a Peloton in their house and accomplish the same goals. The cost (which I personally feel is a bit ridiculous) seems to be worth it to them for the convenience.

Texbike

[zap]

Just wait for the Peleton ad featuring a lady driving up in her Mercedes AMG wagon..................

[Blue Jays]

Originally Posted by zap

"...Just wait for the Peloton ad featuring a lady driving up in her Mercedes AMG wagon..."

That she drove across the country with her friends just to return to their Peloton exercise bicycles.

[Kirk007]

Perhaps everyone online getting there chamois in a bunch over this advert should try more exercise and less screen time, maybe then they would understand what the woman is trying to convey (even if inarticulately).

ATMO those who are so upset about this ad have "woke" on the wrong side of the bed. There are plenty of serious issues to be upset about; this Peloton add ain't one of them.