Serotta Design Studio is live

[earlfoss]

At first glance his new Modomio looks like one of the new LeMond frames.

[likebikes]

i thought someone else owned the rights to the "serotta" name. is that why it's called "serotta design studio"?

[thegunner]

i mean, they can't trademark his name when it's not a bicycle brand (although i'm sure specialized would litigate in a heartbeat over ambiguity), but a design studio can be any of a number of things.

it could be a yoga studio for all they know.

[FlashUNC]

Originally Posted by thegunner

i mean, they can't trademark his name when it's not a bicycle brand (although i'm sure specialized would litigate in a heartbeat over ambiguity), but a design studio can be any of a number of things.

it could be a yoga studio for all they know.

And none of the models have Serotta on the downtube. At least for the photos that aren't other brands' bikes.

Talk about a mess.

[charliedid]

Originally Posted by FlashUNC

And none of the models have Serotta on the downtube. At least for the photos that aren't other brands' bikes.

Talk about a mess.

He sold the right to use his name long ago, at least he can still make bikes.

[echelon_john]

the thing is, he doesn't want to 'make bikes.'

he wants to be an 'entrepreneur/visionary business leader' which history has shown he just ain't.

if ben wanted to make bikes he could pick up a torch and start building frames with less investment than has probably gone into the branding and website for this new thing.

if i sound cynical it's because i am.

Originally Posted by charliedid

He sold the right to use his name long ago, at least he can still make bikes.

[charliedid]

Originally Posted by echelon_john

the thing is, he doesn't want to 'make bikes.'

he wants to be an 'entrepreneur/visionary business leader' which history has shown he just ain't.

if ben wanted to make bikes he could pick up a torch and start building frames with less investment than has probably gone into the branding and website for this new thing.

if i sound cynical it's because i am.

Okay, semantics.

[charliedid]

IMO he should be building road racing, track and CX bikes starting just under 2K and putting them under the asses of amature racers across the country.

[drewellison]

Rogue site page says aModoMio and AMODOMIO, and references "A MODO MIO". Graphics on downtube say "MODOMIO".

What happened to the "a"?

[fiamme red]

I hope that his indoor velodrome project in Reading, PA is more of a success than this framebuilding venture.

https://forums.thepaceline.net/showthread.php?p=2217945

[charliedid]

Originally Posted by drewellison

Rogue site page says aModoMio and AMODOMIO, and references "A MODO MIO". Graphics on downtube say "MODOMIO".

What happened to the "a"?

Clearly a work in progress.

[cmg]

Originally Posted by drewellison

Rogue site page says aModoMio and AMODOMIO, and references "A MODO MIO". Graphics on downtube say "MODOMIO".

What happened to the "a"?

Some else owns the rights to "a"...? Doesn't Modo Mio mean "My way"?
wonder if someone owns the rights to that. There's a lot of choices when it's over $4k complete. lots of luck.

[bmeryman]

I thought the plan a while ago was to launch Amodomio with Ben building the brazed frames and Frank the Welder building the welded frames. That seemed like a nice route. I'm curious to see how this develops now.

Also, holy crap:

[ltwtsculler91]

Originally Posted by bmeryman

I thought the plan a while ago was to launch Amodomio with Ben building the brazed frames and Frank the Welder building the welded frames. That seemed like a nice route. I'm curious to see how this develops now.

I rode Ben's brazed frame, and it was an AWESOME ride to say the least. Sadly not in the budget after I had the No22 (which I think suits me a tad better anyway).

I think this new venture will be interesting, especially since he's hitting an awkward price point for an overseas built Aluminum disc frame. I'd also think the direct model could pose some challenges as it seems to me a lot of the strength of Serotta was also the strong dealer base that really helped people get onto the bikes

[fiamme red]

A restaurant in Queens called Cucino a Modo Mio was busted for a cocaine smuggling operation two years ago.

https://www.nytimes.com/2015/05/08/n...operation.html

A restaurant in Corona, Queens, was the center of an international drug-trafficking ring that smuggled cocaine in the linings of cardboard boxes containing produce, federal authorities said on Thursday.

The husband-and-wife team running the restaurant, Gregorio and Eleonora Gigliotti, hid shipments of cocaine in refrigerated cargo containers marked “fresh cassava,” the authorities said, and then distributed it in New York and in Italy to members of ’Ndrangheta, Italy’s most powerful organized crime group.