The coating has been holding up really well to riding in the rain, even in sandy conditions. I gave some to some of the local pro riders who are putting in big miles in all weather conditions and they still look really good.
That is good news about the scuff wearing off by wiping it. A plastic tire lever definitely shouldn't take the coating off! This is definitely different than anodization and so it holds up much better in wet weather conditions.
The thing that can wear off the coating prematurely is using other alloy rims on the same brake pads. If you pick up pieces of aluminum from another wheelset, then that can dig into the coating and cause streaks.
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