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Old 05-24-2019, 10:49 AM
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A nostalgic look back at greatness
I recently found this YouTube visit to the Serotta factory. For us ‘oldtimers’ It’s a look back at greatness. For the newbies it’s a good visual explanation of what made Serotta great and engendered such a strong following.

https://youtu.be/3QIXD5O-zQw
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Old 05-24-2019, 11:11 AM
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Aw, sniff sniff. That made me wistful. Quality like that is rare.
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Old 05-24-2019, 01:35 PM
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Hey Dave, I'll ride your old Legend this weekend in your honor. It still is a great bike!
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Old 05-24-2019, 01:46 PM
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Hey Dave, I'll ride your old Legend this weekend in your honor. It still is a great bike!
Thanks. In retrospect I regret selling that Serotta and the many other Serottas I’ve had through the last 20 years. Like the old song lyric: “You don’t know what you’ve got ‘till it’s gone”.

I think someday Serotta will be universally thought of as the paragon of modern classic bikes and an innovator of the future.

Ride on Bradford!
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Old 05-24-2019, 01:49 PM
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Thanks. In retrospect I regret selling that Serotta and the many other Serottas I’ve had through the last 20 years. ...
Well you know its always here for you to ride again if you make your way to Denver! Room, board, and ride included, tequila is extra.
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Old 05-24-2019, 02:12 PM
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Thanks for the link Dave.
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Old 05-24-2019, 02:16 PM
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They always made a high quality bike, always.
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Old 05-24-2019, 02:29 PM
Jeff N. Jeff N. is offline
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It's generally believed that...
...the crash of '08 did 'em in.
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Old 05-24-2019, 02:59 PM
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...the crash of '08 did 'em in.
Yeah, they were coming out with $8,000.00 bike frames at a time when the headlines were all about our Great Recession. Bad timing, for sure.

I ended up buying a 911 for $.60 on the dollar during that time period. I worked in a recession proof industry.
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Old 05-24-2019, 03:09 PM
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...the crash of '08 did 'em in.
IMHO it didn't help but that wasn't the core reason.


dave
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Old 05-24-2019, 03:14 PM
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The serotta paint program they had on their website is a lost treasure for day dreaming about custom frame color schemes.

Thanks for posting.
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Old 05-24-2019, 04:09 PM
SoCalSteve SoCalSteve is offline
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IMHO it didn't help but that wasn't the core reason.


dave
Please elaborate, thanks!
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Old 05-24-2019, 04:39 PM
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At the end, it was all a lie.

Brian Case promised money up front that he couldn't deliver on the back end.

And a great company went Tango Uniform.
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  #14  
Old 05-24-2019, 05:57 PM
colker colker is offline
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Serotta Huffy

https://www.youtube.com/watch?v=9F2nNFN2PuU
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Old 05-24-2019, 08:50 PM
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Thanks Dave.
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