Stelbel x Rocket Espresso

[jkbrwn]

Originally Posted by tctyres

That's a more natural collaboration.

Rocket are from Milan. Stelbel in neighbouring Bergamo. Both make beautiful products crafted by hand. Coffee and cycling are synonymous. Perfectly natural collab to me. Like, makes total sense.

[AngryScientist]

I like it. Refreshing to see a rim brake new bike too!

[zzy]

Originally Posted by R3awak3n

IDGI its a black bike with a coffee machine brand on it?

This 100% I cannot believe this is what a five-figure bike looks like today. Matte black with some decals? I'll take the most over the top airbrushed Colnago over this. I don't doubt it rides great, but it feels like there's a race to the bottom to see who can build the most boring black bike these days.

[jkbrwn]

I am so confused. Five figures? I don't mean to sound like a shill, but the bike is 6625 EUR according to the web page, or 7228.80 USD

[BobbyJones]

Originally Posted by zzy

This 100% I cannot believe this is what a five-figure bike looks like today. Matte black with some decals? I'll take the most over the top airbrushed Colnago over this. I don't doubt it rides great, but it feels like there's a race to the bottom to see who can build the most boring black bike these days.

Alternately, there are mediocre bikes from boutique builders with killer paint jobs that catch fire on digital media and people ooooh and ahh.

Weird dichotomy.

[jkbrwn]

Originally Posted by R3awak3n

the price is indeed not bad. I will be surprised if you get an email that says the price is what it says on the site. They don't mention what wheelset comes with the bike on that site so I bet they will add $3k for the wheels and there you are at the 10k.

tho this might be accurate

[tuscanyswe]

Not that special to me at least. And yes boring black. Black does not have to be boring but this one is imo. And the decals look bit meh.

But to each their own, every hand make bike sold is still a + in my book .)

[rwsaunders]

Originally Posted by R3awak3n

They don't mention what wheelset comes with the bike on that site so I bet they will add $3k for the wheels and there you are at the 10k.

Campag WTO 45 clincher…scroll through the pics for the geo and the kit.

https://shop.rocket-espresso.com/col...39888349855849

[fried bake]

What a beauty; but even more than that—the geometry is just perfect for me. Want!


Sent from my iPad using Tapatalk

[benb]

Doesn't really matter that the bike is nice and the coffee maker is nice...

For all but a very very few people this is like having a bike branded Michelob Ultra.. AKA not as nice as an unbranded one.

It's way sillier than the Rapha version of the Rocket coffee maker.. that one sits in your house, this one becomes a rolling advertisement for a coffee maker.

[charliedid]

Originally Posted by tctyres

That's a more natural collaboration. Rapha and Allied are both in the same sector (cycling softgoods + bicycles) and both owned by the same parent company (Walmart).

That said, there are plenty of relationships in bicycles that seem to work. There are also plenty of cycling race and commuting fans.

Rocket has partial sponsorship of UCI pro teams.

Walmart owns neither company.

[charliedid]

Super looking bike.

[tctyres]

Originally Posted by jkbrwn

Rocket are from Milan. Stelbel in neighbouring Bergamo. Both make beautiful products crafted by hand. Coffee and cycling are synonymous. Perfectly natural collab to me. Like, makes total sense.

Sure.

Originally Posted by charliedid

Walmart owns neither company.

Well, OK, but they are both owned by holding companies owned by the Waltons and are based in Bentonville.

[charliedid]

Originally Posted by tctyres

Sure.



Well, OK, but they are both owned by holding companies owned by the Waltons and are based in Bentonville.

Hey man, we are a country of laws

[adub]

I'm waiting for the Dunkin' Donuts collab bike with Huffy..