Ben Serotta new Ti bikes

[PaMtbRider]

This should be interesting. Breathing life back into Serotta.com Maybe he will be a forum sponsor once again.
https://serotta.com/

[jtbadge]

Didn’t he just start another brand a couple of years ago? Not sure any of those bikes were ever built

[laupsi]

Yup, received an email announcing Serotta Ti is back. Here we go...

[yarg]

The website is a joke. Who would put sown a deposit on a bike with zero information!!??

[Tony]

Originally Posted by yarg

The website is a joke. Who would put sown a deposit on a bike with zero information!!??

Serious, lame!

[Bostic]

The whole history of Serotta and how it unfolded is on this forum correct in various threads correct? He had an outside investor that came in (who posted here I think?) right around the time of the release of the Fondo and Pronto models then it all fell apart? Or was that after Saratoga design bikes was started? There is no shortage of frame builders using Titanium.

[dave thompson]

Originally Posted by yarg

The website is a joke. Who would put sown a deposit on a bike with zero information!!??

This happened less than an hour ago, give the guy some time. It appears he got the Serotta name back and is using it again. Good for him.

I’ve been a Serotta fanboy for nearly 20 years and have talked to Ben several times. I like the guy but really love his bikes, I’ve had close to 50 Serottas new and used.

I hope that the ‘new’ Serotta.com works for him.

[fiamme red]

Another Italian name. What happened to names like Colorado and Atlanta?

"Scapperò"

[Keith A]

Originally Posted by jtbadge

Didn’t he just start another brand a couple of years ago? Not sure any of those bikes were ever built

Yep, I think the main difference is that Ben must have gotten the "Serotta" brand back. Two of the bikes listed on the Serotta.com website are the same as seen on the Serotta Design Studio website...
https://www.serottadesignstudio.com/

[Ozz]

Originally Posted by dave thompson

this happened less than an hour ago, give the guy some time. It appears he got the serotta name back and is using it again. Good for him....i hope that the ‘new’ serotta.com works for him.

+1

[yarg]

Originally Posted by dave thompson

This happened less than an hour ago, give the guy some time. It appears he got the Serotta name back and is using it again. Good for him.

I’ve been a Serotta fanboy for nearly 20 years and have talked to Ben several times. I like the guy but really love his bikes, I’ve had close to 50 Serottas new and used.

I hope that the ‘new’ Serotta.com works for him.

You don't put up a website like that regardless of who you are and your history. I owned a legend ti for years, but that is a bad business practice.

[zzy]

Put down a $2,000 deposit today!!*

*Images, details, everything else forthcoming

[robt57]

Originally Posted by yarg

You don't put up a website like that regardless of who you are and your history. I owned a legend ti for years, but that is a bad business practice.

Unless more good than bad can come of it, which I solidly expect to be the case here.

Buzz created et al etc etc....

And with Kellogg retired now... Ben may well be in the cat birds seat...


Great pic too: [link, due to such a big pic]
https://serotta.com/wp-content/uploa...coorslight.jpg

[weiwentg]

Originally Posted by Keith A

Yep, I think the main difference is that Ben must have gotten the "Serotta" brand back. Two of the bikes listed on the Serotta.com website are the same as seen on the Serotta Design Studio website...
https://www.serottadesignstudio.com/

Actually, the names are the same, but the Serotta Design Studios A Modo Mio is steel. The SDS Duetti is aluminum. The new Serotta versions are titanium. I wonder what the deal is there?

[robt57]

Originally Posted by weiwentg

I wonder what the deal is there?

Anyone else hearing the Jeopardy theme in their head??