#16
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The models/poses are fairly typical for the Japanese company that Uniqlo is. |
#17
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#18
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__________________
2003 CSi / Legend Ti / Seven 622 SLX |
#19
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My post was an expression of frustration at there being very little that’s “sacred” or “special” anymore. Particularly given that Campy and Shimano have been primary competitors for decades, I just think it’s strange that iconic (and traditionally expensive) Italian frame brands have ended up on cheap t-shirts at a Japanese cheap and cheerful clothing store.
I’m not anti Uniqlo, Colnago, Bianchi... and I’m not knocking those who choose those brands. Personally if I ever sprung for an upmarket Italian frame I wouldn’t want a bunch of wacky millenials walking around with it on a tshirt. I’m relieved there’s no Campy tshirt! Anyway, carry on Didn’t mean to offend anyone |
#20
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I am surprised this has not shown up on a Target t-shirt:
__________________
2003 CSi / Legend Ti / Seven 622 SLX |
#21
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__________________
Atmo bis |
#22
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Yeah - non-cycling revenue streams have worked brilliantly for Italian cycling brands in the past I love those Campy wheels on my car... oh wait.
Anyway, brand image is everything for the Italian manufacturers now. They aren't selling on quality or engineering anymore. Fit and finish on the Colnago c64's has been rubbish. Colnago's best modern monocoque frame is made in Taiwan. They havn't had a real value proposition since the days of welded or lugged frames. There may be exceptions by way of the smaller boutique Italian brands, but the brands on these t-shirts have been flogging a dead horse for a while now so it's little wonder they'll let their brand out for some "revenue" (or exposure). |
#23
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Campagnolo was selling shirts and caps before most of them.
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#24
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__________________
Atmo bis Last edited by e-RICHIE; 08-23-2019 at 06:39 PM. Reason: tags |
#25
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"They aren't selling on quality or engineering anymore. Fit and finish on the Colnago c64's has been rubbish."
anyone care to expand on this? |
#26
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More In Common Than Diffeent
There's not as much uniqueness between brands as there use to be. Most big brands share the same place of origin and hype and tube shapes are the only things you can use to tell a difference.
We're reaching a point to where bikes will be high tech and yet disposable like a smart phone. Loaded, electronic and able to do everything you could ever need just to be replace within a year by the new one. And cashing in on image is as old as we as a people have been selling goods. You milk every ounce out of the product, even the name, it's smart business. |
#27
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Gonna get the nago shirt.
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#28
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#29
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I think it's great marketing for a brand - revenue, exposure to people who probably think All-City (no offense) is a high end bike. Uniqlo did a collaboration with Kaws, and they did a final launch a week ago and the line at the mall was insane (I manage a mall)...
Uniqlo also did a release of Ray and Charles Eames shirts a year or two ago... It's free marketing. No big deal. It's not like they released a line of co-branded bikes with the companies, or a line of furniture with Herman Miller. NBD. |
#30
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As long as there are people out there willing to drop $5k on a frame comprised of tubes made in Asia, then glued together and painted in Italy, all power to them. As always, the market decides. Looking over at the thread here on coffee machines, plus on other forums and on discussion with "coffee snobs", there is an overwhelmingly big bias towards Italian brands. Whether that actually means better coffee is hugely debatable. I honestly reckon I've pulled better shots from my $700 Breville (Sage) dual boiler, than I've had from Italian units priced 10 times that much. |
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