Quote:
Originally Posted by FriarQuade
This is one of a handful of reasons why NAHBS is a traveling show. The core exhibitors don't have 7 figure marketing budgets so most of them can't afford to travel to the show regardless of location. I hope NAHBS is around for many years to come in some form on another, it's by far my favorite show to do.
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Another advantage of NAHBS is that it appears to be both a B2B (business to business) and a B2C (business to consumer) show. It also appeals to present consumers' desires for authenticity and knowledge of how and where their products are made.
Interbike was always a traditional B2B trade show, which recently opened to consumers as the show began to decline. There is still demand for face to face interaction and being able to see and touch product first-hand. However Interbike, as a microcosm of the bike industry, did not adapt well to changes brought about by the internet.
And on top all of these issues, the industry is being affected by recently implemented tariffs with significant increases looming in 2019.