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When did 'colourway' become a thing?

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11-23-2021, 01:50 PM

Gianni Bianchi Gianni Bianchi is offline

Gianni Bianchi is offline

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Join Date: Nov 2021

Posts: 761

When did 'colourway' become a thing?

It's all I hear from cycling media, regarding bikes and kits.

It used to be colour scheme or paint work or paint job. Colourway... sounds like some BS dreamed up by some hipster beardstachio wannabe cyclist.

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