When did 'colourway' become a thing?

[Gianni Bianchi]

It's all I hear from cycling media, regarding bikes and kits.

It used to be colour scheme or paint work or paint job. Colourway... sounds like some BS dreamed up by some hipster beardstachio wannabe cyclist.

[slowpoke]

Over a decade ago by sneakerheads on the other side of the pond.

[muttley]

My guess is it was created by the same idiots that came up with the matching "cockpit" ideology. I don't need my stem brand to match my handlebar, seatpost, etc.

[osbk67]

When the marketing department had the chance to go home early but didn't.

[BdaGhisallo]

It's not just the cycling industry.

My wife is a big knitter and pattern designer in her spare time and she watches a lot of knitting podcasts. I hear the term 'colorway' at least a few times a day.

Just like bikes and bike clothing, yarn no longer comes in simple colors but only in colorways.

[HenryA]

It comes from inside the retail trade and been around a long while.

Store buyer: “thats a nice blouse, we want to stock them”

Clothing rep: “they come in 4 colorways and small thru xxl”

Store buyer: “we’ll take a dozen each size and colorway but the fuschia”

And there’s no “u” in color.

;>)

[Gianni Bianchi]

Originally Posted by HenryA

And there’s no “u” in color.

;>)

Just checked my Oxford dictionary... yes, yes there is.

[d_douglas]

Originally Posted by HenryA

It comes from inside the retail trade and been around a long while.

Store buyer: “thats a nice blouse, we want to stock them”

Clothing rep: “they come in 4 colorways and small thru xxl”

Store buyer: “we’ll take a dozen each size and colorway but the fuschia”

And there’s no “u” in color.

;>)

Ask anyone outside of the USA whose native tongue is English and there is a 'U' in 'colourway'!

Nobody uses that term in architecture (but I may be out of touch now). Its a 'palette' (BTW, not a pallet!)

[rustychisel]

Originally Posted by d_douglas

Ask anyone outside of the USA whose native tongue is English and there is a 'U' in 'colourway'!

Nobody uses that term in architecture (but I may be out of touch now). Its a 'palette' (BTW, not a pallet!)

Ah, the old palette wars. I just clicked my tongue against my palate in annoyance.

Oh, and Henry, old chap, occasionally you guys need reminding this is an international forum. There is a 'u' in colour, and tyre may be spelled either way.

[HenryA]

Originally Posted by rustychisel

Ah, the old palette wars. I just clicked my tongue against my palate in annoyance.

Oh, and Henry, old chap, occasionally you guys need reminding this is an international forum. There is a 'u' in colour, and tyre may be spelled either way.

You ain’t from around here is you boy?

[rustychisel]

I'd like to say I'm ubiquitous, but then I'd have to spell it.


... and it's not true.

[jlwdm]

Originally Posted by HenryA

It comes from inside the retail trade and been around a long while.

Store buyer: “thats a nice blouse, we want to stock them”

Clothing rep: “they come in 4 colorways and small thru xxl”

Store buyer: “we’ll take a dozen each size and colorway but the fuschia”

And there’s no “u” in color.

;>)

Sorry, but you don’t understand sizes for women’s blouses. They start with xxsmall and then xsmall.

Jeff

[Gianni Bianchi]

Originally Posted by muttley

My guess is it was created by the same idiots that came up with the matching "cockpit" ideology. I don't need my stem brand to match my handlebar, seatpost, etc.

Whoa... back up the truck there.... Matching 'cockpit' has been a thing as long as I've been riding (44 years). It was a thing of beauty back in the 70s-80s-90s to have Cinelli or TTT bars/stem. Likewise, on my XR1 it's Fizik. But the term 'cockpit' for a bike is... well, puzzling.

[muttley]

Originally Posted by Gianni Bianchi

Whoa... back up the truck there.... Matching 'cockpit' has been a thing as long as I've been riding (44 years). It was a thing of beauty back in the 70s-80s-90s to have Cinelli or TTT bars/stem. Likewise, on my XR1 it's Fizik. But the term 'cockpit' for a bike is... well, puzzling.

Why does the brand name of the products need to match? I pick bike components for their function not because they are the same brand.

[Gianni Bianchi]

Originally Posted by muttley

Why does the brand name of the products need to match? I pick bike components for their function not because they are the same brand.

It's not about matching (to me), it's about having a system of products that have been engineered to work perfectly together. Similar idea to shifters and derailleurs from the same manufacturer.