What-a-ya think about the brochure??? (caution, Serotta content)

[CNY rider]

Originally Posted by PaMtbRider

I am a Serotta fan boy. I love my Ottrott. If money was no object, I still wouldn't buy one. I see nothing that even remotely justifies the inflated cost.

50 something physician (not a dentist but close) so I think I'm the target market, or at least that was always the running joke.
And I love Serotta......yet not tempted by this at all.
I think that's a problem for this new iteration of the company.

No22 is also local, many ex-Serotta guys and built me an incredible bicycle in their factory from start to finish for quite a bit less money.

[William]

Originally Posted by Coffee Rider

Although it doesn't really matter to me since I'm already set on ordered bikes and have one that Ben built, does anyone know whether Ben is at least building the steel bikes himself? That would make the price seem somewhat more reasonable even though I think that's the most expensive steel frameset around.

Don't take this a gospel, but people who were close to ground zero for a number of years had commented to me that... "he hadn't weilded a torch in years". True or not it doesn't mean he doesn't know how to design a bike.

If you have the scratch to throw down to be on the list and you are good with it, go for it, I'm sure it will ride nice. But there are a lot of great/better options out there for quite a bit less coin.

It just boils down to what ya got and whether you're comfortable throwing it down.





W.

[nmrt]

If this is true, the carbon footprint on the frames would be a LOT. Might as well but a carbon frame then.

Originally Posted by Buzz Killington

Warning: This is just guesswork from what I’ve read. And only for the Ti bikes.
The tubing is manipulated in China or Taiwan (don’t know tubing origin)
Tubes are sent to a builder in the USA to be cut/mitered/coped
Tubes sent to another builder to be welded (not in Ballston Spa HQ)
Painted frames sent to another builder for paint
Frames sent back to Serotta for final delivery to customer.

I can’t justify the price at my poverty level, but the bikes are gorgeous.

[EB]

Isn’t that what a new Sachs or a Peg is going for these days? To say nothing of a top tier option like Seven or Mosaic…

[duff_duffy]

I don’t know…I love Ben’s work, but those dropouts….ugh. This is what he did years ago, bring these back!

[Web1111a]

Just checked the web site saw no reference to steel

Are they showing on website only titanium?

[Pegoready]

Originally Posted by Buzz Killington

Warning: This is just guesswork from what I’ve read. And only for the Ti bikes.
The tubing is manipulated in China or Taiwan (don’t know tubing origin)
Tubes are sent to a builder in the USA to be cut/mitered/coped
Tubes sent to another builder to be welded (not in Ballston Spa HQ)
Painted frames sent to another builder for paint
Frames sent back to Serotta for final delivery to customer.

I can’t justify the price at my poverty level, but the bikes are gorgeous.

Dang that's $1000 in needless shipping alone.

[Blown Reek]

For those prices, you should at least get an internally routed brake hose, not some eyesore of an externally run one. What a cheap looking execution. There is absolutely nothing inspiring about those bikes, except the nostalgia it stirs up within a small section of the custom bike buying public.

[KonaSS]

Originally Posted by Blown Reek

For those prices, you should at least get an internally routed brake hose, not some eyesore of an externally run one. What a cheap looking execution. There is absolutely nothing inspiring about those bikes, except the nostalgia it stirs up within a small section of the custom bike buying public.

I didn't even notice that at first. The disc fork isn't even internally routed! Even the most basic of disc bikes with a carbon fork has this. This whole thing feels like a desperate last grasp for.......money, prestige, relevancy?

I don't know the motivation is exactly, but maybe he needs some better advisors who know today's market. Or maybe they sell like hotcakes, and I don't know cause Serotta never was my jam.

[huck*this]

A buddy of mine had a Prologue built up. He is in love!

[Blown Reek]

Nice looking zip tie holding the rear hydro cable in place.

[oldpotatoe]

Originally Posted by lavi

Those prices. Lol. GFL.

Haven't looked thru this entire thread and I am one to say, 'if ya don't like the $, don't buy it', but

Frameset (frame, fork, headset, seat clamp, axles) prices start at $6695 (steel); $7545 (titanium) including custom design fees.

Yeegads. Isn't a Custom Moots Routte 45 F/F 'about' $1500(+?) less and available?

[Hilltopperny]

I have a 54cm Race Ti/Pronto here that is electronic only I would move along to anybody feeling nostalgic for a lot less than the pricing on these bikes! I am sure they are nice bikes and ride wonderful, but over $6,000 for a steel frameset and well over $7,000 for Ti feels like price gouging. The thing is there is no shortage in any way for these types of high end framesets anywhere in the world...Ben got used to selling nice bikes at ridiculous prices and it tanked his brand multiple times. This would appear to be more of the same except this really has not gotten off the ground.

[Blown Reek]

Originally Posted by oldpotatoe

Yeegads. Isn't a Custom Moots Routte 45 F/F 'about' $1500(+?) less and available?

Yes but you know what you don't get when you get a Moots? Ben!

"Ben himself reviews the information and begins the design process." "Ben will contact you to personally review the package with you."

Personally! I mean you get to speak to Ben personally! When you have nothing better to offer than anything else out there, you've gotta sell the sizzle, not the steak.

[oldpotatoe]

Originally Posted by Blown Reek

Yes but you know what you don't get when you get a Moots? Ben!

"Ben himself reviews the information and begins the design process." "Ben will contact you to personally review the package with you."

Personally! I mean you get to speak to Ben personally! When you have nothing better to offer than anything else out there, you've gotta sell the sizzle, not the steak.

Geeez, not EVEN gonna get into that. My experience with 'ben' is going on 15 years old.

I'd rather talk to the guy who's actually welding the bike...