#16
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Maybe they just needed to market the most expensive frame.
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#17
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At least with a name like "Ego", they're being upfront on whom they feel their potential cusotmers are...
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#18
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There will always be . . .
. . . a market for hyper-expensive toys purchased by rich people for little more reason than that they can. Nieman-Marcus bases an entire (very profitable) company on this absurd reality.
What's really funny here is that here is a product obviously designed and priced so that the only place you might see one actually on the road is at a club ride in the Hamptons or Aspen. But the club riders in those locales are all already so rich that they will not be impressed by this bike that is so obviously designed mostly to impress other riders. How ironic that any real cyclists buying these bikes will merely be showing themselves to be posessed of more money than brains whenever they actually ride them in public. I think riding something like a Serotta is actually more of a positive impression to other serious riders because Ben has a reputation for making expensive bikes that WORK well, not just expensive bikes that LOOK cool. BBDave
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--- __0 __0 __0 ----_-\<,_ -\<, _(_)(_)/_(_)/ (_) A thing of beauty is a joy forever--Keats |
#19
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If the Dogma Ego gets people to notice it, talk it up a little then it has done it's purpose, even if it doesn't sell a one. For some, buying on the highest price serves the same purpose as brand recognition - "Gotta be good it cost yadda yadda". Goods such as these get purchased because the sport is shopping and the subject just happens to be bicycling.
The Colnago Ferrari CF1 was about $9K. Very different to a Dogma Ego simply for the marque of the Scuderia on the top tube. Ferrari collectors aren't buying it to ride. I think it at least conveyed the right attitude for a Ferrari as far as technology and emotion. Last time I looked, Pinarellos AL frames all had welds like toothpaste - $16K with the weld aesthetics of a BMX bike out of Walmart. I put a good word for Nieman Marcus though. Yeah some stuff sold is extravagant but they gotta keep the attitude going. A Hermes tie costs what a Hermes tie costs. |
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