Serotta: Return of the Legend

[BumbleBeeDave]

It's baaaack!

https://mailchi.mp/serotta/yours-bef...1?e=3b50b7f23c

One of the prototypes was on my group ride yesterday. It's puuurty. It's also uber expensive.

BBD

[Mike V]

Serotta and Campagnolo are a match made in heaven.

[CNY rider]

I guess a complete bike with Ekar and a nice set of wheels for $14K isn’t completely crazy any more……

[cgolvin]

Originally Posted by CNY rider

I guess a complete bike with Ekar and a nice set of wheels for $14K isn’t completely crazy any more……

Not sure that Fulcrum alloy disc wheels count as all that "nice" these days.

[Elefantino]

Damn, and I just sold my Legend for just under $2k. With Campy. And Shamal Golds.

[AngryScientist]

My old school Legend remains one of the best riding bikes I have ever thrown a leg over. Wonderful bike.

The thing is that Serotta made so many excellent bikes over the years that at some point or another they became accessible to anyone. A cheapskate like me would never justify the price of a new Serotta, but by the time I became more interested in nice bikes, used ones were easy enough to find for [IMO] reasonable dollars to get into the S club.

Unfortunately these new ones will be made in such low volume, it's highly doubtful I will ever get to ride one.

Glad they are still around, bringing back the model and making people happy.

[Talrand]

$14k for SRAM Force AXS and alloy wheels sounds pretty good! /s

They must somehow recoup the cost of finding the only web designer who was in coma since the '90s.

[Mr. Pink]

Why no Shimano?

Don't matter. I could go to Europe for a year with that money. And maybe have change left over.

[Elefantino]

Originally Posted by Talrand

They must somehow recoup the cost of finding the only web designer who was in coma since the '90s.

POTD!

[Flinch]

Ahhh, my Legend St...every time I ride it I think, "Gee, this is now my favorite ride of all time!", then I ride my CSI and think, "No, this is my favorite ride!". Then I ride my mystery 1979 Serotta and... Rinse and repeat...

Wonderful First world problem to have, eh?

[BumbleBeeDave]

Originally Posted by Talrand

$14k for SRAM Force AXS and alloy wheels sounds pretty good! /s

They must somehow recoup the cost of finding the only web designer who was in coma since the '90s.

. . . is to the email viewed in browser. It's not their website.

Granted, their home website is not the latest and greatest in web design. But on their home page it says, "Howdy ! As our business evolves, we are designing a new website to reflect those changes. Some things may appear strange until the new website is launched. In the meantime......."

I'm always amazed at the amount of snark that comes oozing out of the woodwork whenever the Serotta name is mentioned here. I see that Talrand has been here on the forum for less than a year with 125 posts. Impressive. Serotta made this forum possible over 20 years ago. Have YOU run a successful bike building business for over 40 years? When you have, come on back and I'll be happy to listen to your snark.

BBD

[nmrt]

I have no skin in the game as I came of cycling age after Serotta's heydey. If Serotta want's to simply cash in their name from 20-30 years ago by appealing to the same clientele, fine. But I have yet to see a website/manufacturer selling a $15,000 bike that has a website that looks like the one Serotta currently has. And I may be wrong but Serotta got their current website up perhaps a year ago. And it is still "Under Construction".

The comparison isin't between the business prowess of a forumite (Talrand) and Serotta. The comparison is between Serotta and No22 and Moots et al.

Originally Posted by BumbleBeeDave

. . . is to the email viewed in browser. It's not their website.

Granted, their home website is not the latest and greatest in web design. But on their home page it says, "Howdy ! As our business evolves, we are designing a new website to reflect those changes. Some things may appear strange until the new website is launched. In the meantime......."

I'm always amazed at the amount of snark that comes oozing out of the woodwork whenever the Serotta name is mentioned here. I see that Talrand has been here on the forum for less than a year with 125 posts. Impressive. Serotta made this forum possible over 20 years ago. Have YOU run a successful bike building business for over 40 years? When you have, come on back and I'll be happy to listen to your snark.

BBD

[d_douglas]

I’ve owned two Serottas and they’re very nice bikes, but I have to say that the endless ‘resurgence’ of Serotta gets under my skin. Are they back, and do they have a business plan, or do they just post photos of cool bikes (on terrible websites) every once in a while to keep Serotta-Philes interested?

I feel like they’re fishing to see how much interest there would be IF they could get things rolling again, not they they ARE rolling again. That’s just me and yes, I would love to ride another Serotta.

[dvs cycles]

Any idea what the weight is on these? My Legend was nothing to brag about on the scales.

[Mr. Pink]

Maybe he's old and tired and confused.