sram recall cost

[oldpotatoe]

http://www.bikeradar.com/us/road/new...-million-39519

[gavingould]

http://www.sram.com/company/jobs/sen...esign-engineer

that job posting's been up a couple weeks at least. i haven't really talked about the big implications of all this with the people i know who work there.

[rwsaunders]

Originally Posted by gavingould

http://www.sram.com/company/jobs/sen...esign-engineer

that job posting's been up a couple weeks at least. i haven't really talked about the big implications of all this with the people i know who work there.

Hopefully, the brake design engineer works more closely with this individual....

http://www.sram.com/company/jobs/director-quality-asia

[El Chaba]

I have lost count of their recalls...

[bargainguy]

So the problem was a change from preproduction to production? A tweak? That's a heck of a tweak - wonder what it was.

[oldpotatoe]

Originally Posted by bargainguy

So the problem was a change from preproduction to production? A tweak? That's a heck of a tweak - wonder what it was.

There is another article where the CEO 'implies' a problem with the production items not being as precise as requested, oval cylinder vice a round one.

Perhaps owning the factory is called for, maybe even in the US.

Righto, that'll happen.

Why is Force almost the same $ as Chorus?

[DfCas]

Anybody know how big Sram is to survive a hit like this? Yearly sales?

[oldpotatoe]

Originally Posted by DfCas

Anybody know how big Sram is to survive a hit like this? Yearly sales?

They gross 'about' $550,000,000 per yer.

I think when you don't 'own' your production but sublet all of it to offshore manufacturers, the majority in Taiwan, not surprised.

[gospastic]

They do own factories...

[ultraman6970]

Now they now, do a super cold environment test before going to production.

550 million? wow!

[soulspinner]

Originally Posted by oldpotatoe

There is another article where the CEO 'implies' a problem with the production items not being as precise as requested, oval cylinder vice a round one.

Perhaps owning the factory is called for, maybe even in the US.

Righto, that'll happen.

Why is Force almost the same $ as Chorus?

The force chorus thing has me too..........has me riding chorus!!!!!!

[bfd]

Originally Posted by oldpotatoe

Why is Force almost the same $ as Chorus?

Good marketing! Chorus is 2nd in Campy's lineup. Force is 2nd in Sram's lineup. So naturally, mfrs will compare "apples to apples:"
SR/Rec=DA=Red;
Chorus=Ultegra=Force;
Centaur=105=Rival

Yes, YOU may be able distinguish the difference, but 90% of the buying population will look at the above and accept it.

Btw, I doubt very many people will be able to distinguish between SR and Rec, so expect dealers who don't sell Campy to group them together!

Further, I believe Force is lighter than Chorus, so again, 90% of the sheeps, excuse me, buyers will look and say the comparison is right!

Besides, how else is Sram going to make up that 10M-15M they just loss on hydraulic brakes....

Good Luck!

[oldpotatoe]

Originally Posted by bfd

Good marketing! Chorus is 2nd in Campy's lineup. Force is 2nd in Sram's lineup. So naturally, mfrs will compare "apples to apples:"
SR/Rec=DA=Red;
Chorus=Ultegra=Force;
Centaur=105=Rival

Yes, YOU may be able distinguish the difference, but 90% of the buying population will look at the above and accept it.

Btw, I doubt very many people will be able to distinguish between SR and Rec either!

Further, Force weighs about the same or lighter than Chorus, so again, 90% of the sheeps, excuse me, buyers will look and say the comparison is right!

Besides, how else is Sram going to make up that 10M-15M they just loss....

Good Luck!

Well, ya know Chorus is third and SR in terms of materials anyway, makes it top tier, none other compare...why it's expensive..kinda like a Gold/Stainless Rolex VS a 18k gold one.

YOWSER

[thirdgenbird]

Originally Posted by bargainguy

So the problem was a change from preproduction to production? A tweak? That's a heck of a tweak - wonder what it was.

What concerns me is that they said they were surprised by the failures because they didn't show up in their extensive testing. Extensive testing is near meaningless if you make preproduction changes. They then go on to explain their improved testing processes that I would consider standard protocol. If these processes didn't exist prior to this failure, I would say they did marginal testing of a preproduction part and then produced an untested product. If this is true at any level, I would expect failure.

[JAGI410]

They could have saved face by announcing the following:

"Hey, we realized hydro road brakes are stupid, ugly, and unnessessary. We're embarrassed for following this horrible trend and will be recalling everything. Sorry everyone."