Has advertising in cycling worked on you?

[GonaSovereign]

I regularly use Mapei building products, including some floor grout not long ago. Installed a Daikin air conditioner two weeks ago.

[sw3759]

I still like my Festina watch..they seemed to have lost popularity after 1998

[enr1co]

Patronized Carre Four, Lidl, Casino markets, Castorama, filled up at Total gas and did a ATM withdrawl from Credit Lyonnais when in France

[Gummee]

Originally Posted by sw3759

I still like my Festina watch..they seemed to have lost popularity after 1998

I have a Ti Chronograph I bought from one of the Carney bros.

...except I don't wear a watch since I started carrying a cell phone...

Go figure

M

[SeanScott]

Advertising in cycling has not but the Paceline Marketplace sure has made me buy a lot of stuff!

[Mark McM]

I've probably been influenced by advertising in cycling for cycling products. But probably not for non-cycling products. Of course, since cycling at the top level is a Euro-centric sport most of the advertising is Euro-centric as well, so many of the products and services advertised may not be as available in the US.

[FlashUNC]

Didn't save Radioshack tho.

[onsight512]

This thread is educational. I am now aware of what some of these companies make.

[Burnette]

I thought about something similar to this the other day.

An insurance company, GEICO, has made many a commercial that I have enjoyed but I have never been to their web site and probably never will. Even though they have spent millions and I have liked the commercials.

No banner in a bicycle race has ever gotten me to inquire or buy their product.

IMO the cycling market is so super saturated, be it bicycles, kit or gear that it's hard for anything to stand out. And if it does stand out, searching the internet for it against it's competition, it still may not be bought by me because something seemed better and/or was cheaper. We are living in a world of over abundant choices, a slick ad doesn't get good mileage. And just a banner alone is hollow in our connected age.

[Veloo]

I think it was a 1987 edition of Winning Magazine that listed Tour teams and their sponsors. That was great but also disappointing that cool sounding names like "Systeme U" was just a supermarket.

Before the internet all these logos on jerseys, shorts, caps and banners were a bit of a mystery.

Originally Posted by onsight512

This thread is educational. I am now aware of what some of these companies make.

[kramnnim]

Voted for Trump because Tour de Trump

[echelon_john]

Drank a lot of Coors Lite at one time...

[Ozz]

Liberty Seguros anyone? (Liberty Mutual)

[veggieburger]

[donevwil]

When my mom needed hearing aids the first I had her check out were from Phonak because of all the awesome Tyler and Floyd history. She did end up buying them, not because of the awesome cycling team, however.