Older Serotta Brochure

[Keith A]

This is an older Serotta Brochure (not really a catalog) from an unknown date. Maybe some of the more knowledgeable folks might know when this is from.

[maximus]

Thanks for sharing! Have no seen this one before. Actually, I just noticed this is a new part of the forum. Great idea.

[93KgBike]

The Saratoga shop made frames until the recession/Reagan, right?

[Toeclips]

This is my oldest catalog
Came with my Serotta Club Special
Dates to 1984
It also came with a print out of Serotta Titan

Cool thread

[Toeclips]

I'll work on resizing my images

[smontanaro]

Originally Posted by Keith A

This is an older Serotta Brochure (not really a catalog) from an unknown date. Maybe some of the more knowledgeable folks might know when this is from.

Replying to a very old thread I know, and I am certainly "not knowledgeable," but I noticed this text in the brochure:

Four years ago Ben Serotta left for England to apprentice as a frame builder...

Would the time of his apprenticeship help nail down the timeframe for the brochure?

[oliver1850]

Originally Posted by smontanaro

Replying to a very old thread I know, and I am certainly "not knowledgeable," but I noticed this text in the brochure:



Would the time of his apprenticeship help nail down the timeframe for the brochure?

Nice catch Skip. We know that he started building under his own name in 1972. Guessing that he was in England in 1971. That would put the catalog around 1975 if he was in England for only one year, or 1974 if he was there for two.

[ddeand]

These are really helping nail down how I want to build up my early 80s Club Special. Thanks!