Good Answer to the Dumb Pinnarello Ad

[misterha]

Are we discussing the usefulness of ebikes and their benefits or how the ad was poorly executed?

[BobO]

Originally Posted by saf-t

They decided that since all women are slower than their boyfriends, this would be the perfect way to sell an ebike.

I didn't see where they made this statement. The ads were clumsy for sure, but there is also a lot of conflating going on.

[Skenry]

We are actually on page four on this non-topic? Didn't any of you people go to kindergarten? Sticks and stones people. This is the wussification of American to a T.

[72gmc]

Originally Posted by bicycletricycle

As far as the ageist part goes, are we going to deny that cyclist get slower with age?

My legs spin the same speed.

But my gear is smaller, and all of the landmarks are farther apart than they used to be.

[Abelicoln]

Rather than spout on about who has the right to be offended, would it not be better to ask the group who the ad is targeting, aka women. To me, the ad is lazy and sexist, but it's not up to me to decide. It's always those in the who aren't in the group being targeted going on about how sensitive everyone is...

[oldpotatoe]

Originally Posted by shovelhd

You mean you're not part of the cycling Twittersphere? What's wrong with you?



Pinarello came out with a set of social media ads promoting their new e-bike, targeting riders that can't enjoy riding because they can't keep up with others. They've been called every name in the social media playbook, and sparked memes like this one.

Hope this helps. Now get back to your boring life.

I don't get it either and not a twitter-bot either..nor facebook..oh well.

[pasadena]

Twitter is exactly like a bike forum, except you are limited to 140 characters and most use their phones to access it.

Facebook is exactly like a bike forum, except people get outraged about politics instead of doping.

[shovelhd]

Originally Posted by pasadena

Twitter is exactly like a bike forum, except you are limited to 140 characters

Not anymore.

[binxnyrwarrsoul]

Originally Posted by mistermo

apparently, I'm missing something.

Same here. Somehow, I exist not being on twitter. Oh, the humanity.