Setting Up Bike Frame Manufacturing Business

[BobbyJones]

Originally Posted by prototoast

and 40 years of building brand equity can't be established overnight.

I'm going to politely disagree on this one. These are much different times. All it takes is a unique paint job, a few dramatic photos, some praise by an online "expert" and wham! - you've got brand equity.

Happens all the time.

Edit: If you missed this thread, It's a good read on how I imagine it must have been to become a framebuilder: https://forums.thepaceline.net/showthread.php?t=268956 I'd like to buy a custom bike from someone with THAT kind of experience. Maybe I'm being too romantic.

[Blown Reek]

Yep. Sell the sizzle, not the steak.