Has advertising in cycling worked on you?

[Veloo]

What non cycling product or service have you purchased as a result of seeing it on a kit or a banner in a race?

I believe my first cycling influenced purchase was a Tag Heuer watch after seeing the 7-Eleven team wearing them and the logo on the jersey.

More recently, Mapei tile grout.

Probably some others too that I can't recall.

Never bought any Ryobi tools though.