OT: For the entrepreneurs & self employed: how do you market yourself?

[avalonracing]

Originally Posted by GOTHBROOKS

oh yeah your mileage will absolutely vary.

GOTHBROOKS, I enjoyed your IG account. Fun stuff on there. Keep it up!

[joosttx]

Originally Posted by XXtwindad

This is really cool!! I can see how Instagram would work for artists such as yourself and frame builders, where prose and explanations are less relevant. But in my business, explaining the proper technique for a push-up gets lost in the shuffle when some guy is screaming about getting RIPPED!!!

sell lifestyle not abs and/or technique

[ravdg316]

Originally Posted by joosttx

sell lifestyle not abs and/or technique

There’s 100 percent room for both.

[GOTHBROOKS]

if you come up with a cool logo i will make you some merch for the xxtwindad webstore.

[colker]

Originally Posted by XXtwindad

I'm looking for some avenues that I might not have considered. I write often about fitness (though not as much as I should) and am planning a series of talks.

How much does Social Media figure into the equation? I have to admit, I'm very wary of Instagram, for example. In my industry (fitness) it quickly devolves into a "cheesefest", with a bunch of shirtless guys pointing at their abs. Also, I can't help but think it's like "feeding the beast," and requires that you be wedded to your phone in order to manage your account. I'd like to get away from that paradigm.

Happy to learn from others on the Forum...

There are way smarter ideas to market yourself on instagram than showing off your abs. Identify your market; identify their aspirations e most of all .. constraints.
Videos of classes showing physical space and atmosphere. Those w/ money to hire also tend to have little time for themselves so come up w/ ideas to solve that basic problem.What everyone wants to buy is problem solving ...