Serotta re-launches CDA

[merckxman]

"Your wait is over! Now, for a very limited engagement,we bring you the incredible feel
of the ultimate steel. Welcome, Serotta Colorado CdA 24.

Order your CdA 24 Now through November 15, Deliveries Q1’24.

Disc or Rim Brake options.

Built to Your Kind of Road preferences (pavement, dirt, gravel, mixed).

Available in your choice of drop-dead gorgeous Jordan Low finishes.

Choose one of the original and iconic ‘Colorado’ finishes from the past, designed to highlight the tube tapers; or dream up your own design working directly with Jordan.

Complete Bicycles from $10,995; Framesets from $6,795."

[EB]

Complete Bicycles from $10,995; Framesets from $6,795

yowza

[nmrt]

Framesets from $6,795.


Mu hu hah hah hah hah

[fa63]

With all due respect, Ben really rides to pull his head out of his arse...

[prototoast]

Originally Posted by fa63

With all due respect, Ben really rides to pull his head out of his arse...

On the other hand, if he's selling these, maybe we're the ones who all look silly.

[Elefantino]

Attention, dentists...

[Coffee Rider]

Originally Posted by merckxman

Framesets from $6,795."

That price is steep in comparison to the competition. I wonder how many of these Ben needs to sell to make it a successful endeavor.

[purpurite]

schnikies!

I guess I'm not the target market. LOL

[Buzz Killington]

Who’s been waiting?

[krooj]

Am I the only one not bothered by pricing? Like, high end frame sets have long, LONG surpassed the $4k+ threshold. If it's not for you, it's not for you, but price shouldn't be the thing making you say no.

[Blown Reek]

Gotta get some of that sweet, sweet Speedvagen money.

[Peter P.]

Are they lugged?

Are they really using Colorado Concept tube shapes?

A steel fork?

Is Ben himself building these?

Inquiring minds want to know.

[Coffee Rider]

Originally Posted by Peter P.

Are they lugged?

Are they really using Colorado Concept tube shapes?

A steel fork?

Is Ben himself building these?

Inquiring minds want to know.

The originals were not lugged and the one I owned had a carbon fork made by Reynolds. I'm pretty sure Ben is not the one doing the building. I'd say more likely than not that the tubing is analogous to Colorado Concept.

[sailorboy]

Originally Posted by Peter P.

Are they lugged?

Are they really using Colorado Concept tube shapes?

A steel fork?

Is Ben himself building these?

Inquiring minds want to know.

This would also maybe make the price at least a little closer to reasonable, but it's still nutty

Originally Posted by Coffee Rider

The originals were not lugged and the one I owned had a carbon fork made by Reynolds. I'm pretty sure Ben is not the one doing the building. I'd say more likely than not that the tubing is analogous to Colorado Concept.

I've toured Karl's shop at Vicious and I think he mentioned that he got some of the swaging machinery from serotta when they closed up. Maybe the tubes are being worked there? He might even be welding these.

[Hilltopperny]

Originally Posted by sailorboy

This would also maybe make the price at least a little closer to reasonable, but it's still nutty




I've toured Karl's shop at Vicious and I think he mentioned that he got some of the swaging machinery from serotta when they closed up. Maybe the tubes are being worked there? He might even be welding these.

Either Carl or possibly Frank the Welder as I know Frank welded the Amodomio and I think Carl painted them.