Quote:
Originally Posted by prototoast
and 40 years of building brand equity can't be established overnight.
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I'm going to politely disagree on this one. These are much different times. All it takes is a unique paint job, a few dramatic photos, some praise by an online "expert" and wham! - you've got brand equity.
Happens all the time.
Edit: If you missed this thread, It's a good read on how I imagine it must have been to become a framebuilder:
https://forums.thepaceline.net/showthread.php?t=268956 I'd like to buy a custom bike from someone with THAT kind of experience. Maybe I'm being too romantic.