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  #16  
Old 05-21-2021, 08:52 PM
BobbyJones BobbyJones is offline
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Join Date: Sep 2009
Posts: 2,344
Quote:
Originally Posted by prototoast View Post
and 40 years of building brand equity can't be established overnight.
I'm going to politely disagree on this one. These are much different times. All it takes is a unique paint job, a few dramatic photos, some praise by an online "expert" and wham! - you've got brand equity.

Happens all the time.

Edit: If you missed this thread, It's a good read on how I imagine it must have been to become a framebuilder: https://forums.thepaceline.net/showthread.php?t=268956 I'd like to buy a custom bike from someone with THAT kind of experience. Maybe I'm being too romantic.

Last edited by BobbyJones; 05-21-2021 at 09:03 PM.
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  #17  
Old 05-21-2021, 08:55 PM
Blown Reek Blown Reek is offline
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Join Date: May 2015
Posts: 1,724
Yep. Sell the sizzle, not the steak.
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