#11
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There are a lot of unknowns to the process, that depended a lot on the liability previous company, and what a buyer was willing to pay for.
If we start from the assumption that the old business, as it currently operated, was unprofitable, it's not hard to imagine that no buyer would want to take it in its entirety. But presumably the name and web page have at least some value, but unclear how much. It's a little outside of my area of expertise, but there are all sorts of laws and rules in place that essentially stop a failing company from transferring its assets to a new company sticking the old company with just the liabilities. This may have been the only realistic way for someone to continue the business without assuming the liabilities.
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