Have you heard of the Seven Luma?

[coolplanetbikes]

I just got my hands on one. I think it's the circa 2008-2010ish "women's" version of the Elium and in this case as far as I can tell all that means is that it has pretty decals. Pics attached. Does anyone know more about these?

I'm planning to build it up if I can get my hands on some high end components, I've just had a hell of a time getting good deals on parts lately.