OT: For the entrepreneurs & self employed: how do you market yourself?

[XXtwindad]

I'm looking for some avenues that I might not have considered. I write often about fitness (though not as much as I should) and am planning a series of talks.

How much does Social Media figure into the equation? I have to admit, I'm very wary of Instagram, for example. In my industry (fitness) it quickly devolves into a "cheesefest", with a bunch of shirtless guys pointing at their abs. Also, I can't help but think it's like "feeding the beast," and requires that you be wedded to your phone in order to manage your account. I'd like to get away from that paradigm.

Happy to learn from others on the Forum...