Rivendell saved for now...

[Burnette]

Originally Posted by colker

Where? Who was promoting bikes able to accept fenders and 700x30 tires by mid 90s? I remember looking at the first Riv catalogue and thinking "no one does these things". Bikes were tig welded and lugs were ridiculed.

Ah, you're hung up on the "promoting" side if it, yeah, he did do that but those things were still available.

The kickers here is that last sentence, which I totally agree with, people did and do ridicule lugs and the consumer base,looking to buy it is small and shrinking.

I love lugs myself btw. But as a business you can't live in the past, you can't spend past laurels.

Right size the business. Do a market evaluation and see how much you can actually sell and cut everything else.

I feel like that if you really cared about keeping this thing going you wouldn't reinforce what isn't working, you would promote what does. Nostalgia isn't going to pay the bills.