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OT: For the entrepreneurs & self employed: how do you market yourself?
I'm looking for some avenues that I might not have considered. I write often about fitness (though not as much as I should) and am planning a series of talks.
How much does Social Media figure into the equation? I have to admit, I'm very wary of Instagram, for example. In my industry (fitness) it quickly devolves into a "cheesefest", with a bunch of shirtless guys pointing at their abs. Also, I can't help but think it's like "feeding the beast," and requires that you be wedded to your phone in order to manage your account. I'd like to get away from that paradigm. Happy to learn from others on the Forum... |
#2
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I don’t know about the rest; but if you post any pictures of yourself here pointing to your abs... I’ll ban you 👊
__________________
http://less-than-epic.blogspot.com/ |
#3
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Others? Last edited by XXtwindad; 09-18-2019 at 10:19 PM. |
#4
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Lifestyle not abs.
__________________
***IG: mttamgrams*** |
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On a serious note; this is a great topic you bring up. This new culture with social media “influencers” somehow making money marketing some fake world or curated images is strange and interesting to me. I don’t pretend to understand any of it; and it seems like the advertising world is changing in a big way these days.
This all ties back into the debate about personal data and what is OK and what is not OK to be collected and sold on the web for marketing purposes. I have no idea what I’m talking about and am interested to learn more from a distance.
__________________
http://less-than-epic.blogspot.com/ |
#6
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Content marketing is the very first step in the sales funnel, and thus ironically should have little to no sales component. The information you give should be useful first, advertise-y second (if at all!). If you're talking about yourself, it's only to show people that you or your group are experts and that your content is legit. The best thing about it is that it doesn't have to be expensive. However, it takes a lot of sweat equity and willingness to fail to do it right. The more content you put out, the more feedback you'll get and the more able you will be to create stuff that people actually want to see. Example: I'm building an online tutoring company. While my clients that I currently have are all word of mouth (not unlike fitness training, I would imagine), I've been building a library of content by having my tutors record lessons they have with their students (with their parents' permission of course) that we can take excerpts of and dissect in blog posts. I've also developed a guide for aspiring college athletes on standardized testing, taking case studies from individual college programs and students. Word is out on how successful these initial campaigns will be! Google's SEO algorithms also reward high-quality, long-form content more than ever before, so by doing content marketing you're basically doing SEO as well. Last edited by ravdg316; 09-18-2019 at 10:29 PM. |
#7
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its not fitness, but its fashion, and they are both rooted in vanity, so ill post this here.
i bought an industrial embroidery machine and set it up in the garage and became a bootlegger. i sell most things i make through a storenvy account linked from my instagram. instagram is what you make of it. it might come off as being lazy or jaded but totally i vibe on that whole approach of "if it looks good then ppl will want it" when it comes to my embroidery. ill post a pic, caption "link in bio" and they typically sell out overnight. theres no need for long winded prose. i also dont really advertise that im open to custom orders but ive had a few companies reach out about getting things made. ive done some things for zwift, ive done hats for the radavist and 100tacos, as well as sweatshirts for golden saddle. i am totally down for custom orders. i love embroidery. stitch all over the world. |
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#11
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GOTHBROOKS, I enjoyed your IG account. Fun stuff on there. Keep it up!
__________________
I'm riding to promote awareness of my riding |
#12
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__________________
***IG: mttamgrams*** |
#13
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There’s 100 percent room for both.
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#14
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if you come up with a cool logo i will make you some merch for the xxtwindad webstore.
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#15
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I got my business started nearly 13yrs ago in an industry I never worked in by setting up a Wordpress blog/website and publishing thoughtful, valued content 4-5x/wk. It was a ton of work and looking back on it, not quite sure how I pulled it off, but I did. Note: I had many good mentors in my life who taught me how to write cleanly, crisply and with substance. This contributed greatly to my success. So, if you are not a very good writer, hire a copy editor to go over your work before publishing. Poor, sloppy writing will reflect directly upon your brand! |
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