James Huang is Heading to Substack

[Philster]

According to his instagram, James is on Substack under something like Nminus1. If you don't know, Huang is a long time bike tech writer.

I like James but know nothing about Substack and really don't want to join another social media platform.

Anybody planning on signing up?

[mhespenheide]

Originally Posted by Philster

I like James but know nothing about Substack and really don't want to join another social media platform.

Substack is less a social media platform and more a blogging platform, with the claim (from them) that the author owns and retains rights to their work. Some substacks require a subscription to read, some do not.

[mhespenheide]

Link: https://substack.com/@nminus1bikes

[geordanh]

Called it =D

[AngryScientist]

It was there or here.

[prototoast]

Not sure if I'll subscribe or not, but I can understand where he's coming from. There is so much dead weight at escape collective, it would make sense if he's thinking he's driving 20% of the subscriptions and getting 4% of the salary. I hope he's successful here, so I must admit I'm not particularly fond of The branding.

[AngryScientist]

Going out on his own, IMO makes things a bit tricky.

I follow some folks on youtube/insta, etc who do product reviews, particularly on running stuff.

When they start out, they are unbiased and appear to be very genuine and upfront.

As they get established companies start to send them stuff for review; then they pay for them to go on exotic trips to fun locations to test products.

Pretty soon every review is a positive one.

Who would bit the hand that feeds them? Who is going to give a brutally honest review if a company just flew you around the world, put you up in a nice influencer pad and gave you free product? You're sure not to get a repeat invite if you trash the product.

The influencer culture for products is just wierd. Even with the best intentions and slimy enough disclaimers, I dont see how most can stay true to their credo while getting more successful. That's doubly hard when you are the lone voice of your brand.

Again, IMO.

[cgolvin]

Originally Posted by AngryScientist

Going out on his own, IMO makes things a bit tricky. <snip>

Fair points all but there are exceptions who seem (AFAICT) to succeed because people value their objectivity. E.g., DC Rainmaker.

[.RJ]

Originally Posted by AngryScientist

As they get established companies start to send them stuff for review; then they pay for them to go on exotic trips to fun locations to test products.

Pretty soon every review is a positive one.

Who would bit the hand that feeds them? Who is going to give a brutally honest review if a company just flew you around the world, put you up in a nice influencer pad and gave you free product? You're sure not to get a repeat invite if you trash the product.

I've never met the guy but he seems pretty straightforward and has been doing this a long time and not all his reviews are super positive.

[FriarQuade]

Originally Posted by AngryScientist

Going out on his own, IMO makes things a bit tricky.

I follow some folks on youtube/insta, etc who do product reviews, particularly on running stuff.

When they start out, they are unbiased and appear to be very genuine and upfront.

As they get established companies start to send them stuff for review; then they pay for them to go on exotic trips to fun locations to test products.

Pretty soon every review is a positive one.

Who would bit the hand that feeds them? Who is going to give a brutally honest review if a company just flew you around the world, put you up in a nice influencer pad and gave you free product? You're sure not to get a repeat invite if you trash the product.

The influencer culture for products is just wierd. Even with the best intentions and slimy enough disclaimers, I dont see how most can stay true to their credo while getting more successful. That's doubly hard when you are the lone voice of your brand.

Again, IMO.

Of all the people you don't need to worry about being wooed by free stuff and fancy trips, it's James. He's been doing those trips for years and still called it like he saw it.

[jimoots]

Originally Posted by AngryScientist

Going out on his own, IMO makes things a bit tricky.

I follow some folks on youtube/insta, etc who do product reviews, particularly on running stuff.

When they start out, they are unbiased and appear to be very genuine and upfront.

As they get established companies start to send them stuff for review; then they pay for them to go on exotic trips to fun locations to test products.

Pretty soon every review is a positive one.

Who would bit the hand that feeds them? Who is going to give a brutally honest review if a company just flew you around the world, put you up in a nice influencer pad and gave you free product? You're sure not to get a repeat invite if you trash the product.

The influencer culture for products is just wierd. Even with the best intentions and slimy enough disclaimers, I dont see how most can stay true to their credo while getting more successful. That's doubly hard when you are the lone voice of your brand.

Again, IMO.

This take is exactly why he has started a substack.

With substack it is a gated content platform. To get past the gate you pay and subscribe. I.e the hand that is feeding him is the reader. It's essentially the same business model as Escape Collective but on a micro level with a single writer and on a third party platform, rather than him investing in building his own website out (which he signals he may do later on).

There's no giving away of "the product" for free while scratching around with Youtube advertising revenue or trying to supplement it with merch sales or later on 'brand partnerships'.

So I mean, I take your point, but I wouldn't necessarily suggest that it will happen here.

[herb5998]

I've always found his writing to be very good and objective, whether at Bike Radar, CT or Escape Collective. He's also a really genuine person to deal with, my wife and I had a recent vacation in Boulder, and he sent some great routes to check out which I didn't know from my time living in the area.

When CT ended, I was hoping that Escape would have become substack, given that Wade initially created a mailing list that way. While I appreciate the website, I find a newsletter format is something a little less distracting than some home page designs.

[Xrslug]

Somewhat to my surprise, I haven’t missed him on Geek Warning. I’m really enjoying the new mix with Brad. But I have found some gear that I really like through reading James’ reviews in the past, so I’ll give his new thing a shot.

[glepore]

I subscribed, free for now. I like his stuff, will see. Managing all these multiple subscriptions becomes a pita...

[EB]

Substack offerings suffer from a lack of two underrated things that traditional media provides - editors and fact checkers. Many prominent writers have demonstrated via substack that they really are better off with a good editor holding them in check.

That being said, traditional media seems to be on its last legs, so perhaps substack is the future.