Serotta re-launches CDA

merckxman · #1 10-12-2023, 03:24 PM

"Your wait is over! Now, for a very limited engagement,we bring you the incredible feel
of the ultimate steel. Welcome, Serotta Colorado CdA 24.

Order your CdA 24 Now through November 15, Deliveries Q1’24.

Disc or Rim Brake options.

Built to Your Kind of Road preferences (pavement, dirt, gravel, mixed).

Available in your choice of drop-dead gorgeous Jordan Low finishes.

Choose one of the original and iconic ‘Colorado’ finishes from the past, designed to highlight the tube tapers; or dream up your own design working directly with Jordan.

Complete Bicycles from $10,995; Framesets from $6,795."

EB · #2 10-12-2023, 03:28 PM

Quote:

Complete Bicycles from $10,995; Framesets from $6,795

yowza

nmrt · #3 10-12-2023, 03:32 PM

Framesets from $6,795.

Mu hu hah hah hah hah

fa63 · #4 10-12-2023, 03:36 PM

With all due respect, Ben really rides to pull his head out of his arse...

prototoast · #5 10-12-2023, 03:39 PM

Quote:

Originally Posted by fa63

With all due respect, Ben really rides to pull his head out of his arse...

On the other hand, if he's selling these, maybe we're the ones who all look silly.

mstateglfr · #6 10-12-2023, 06:33 PM

Quote:

Originally Posted by prototoast

On the other hand, if he's selling these, maybe we're the ones who all look silly.

Nope. Eveb after all are sold, the pricing is what's silly.

Nessism · #7 10-12-2023, 06:48 PM

A quick google search doesn't turn up anything on Serotta's return. Does anyone have a good link to the real deal information? I'm struggling to believe that they would make their return with a $6k frameset.

prototoast · #8 10-12-2023, 06:49 PM

Quote:

Originally Posted by Nessism

A quick google search doesn't turn up anything on Serotta's return. Does anyone have a good link to the real deal information? I'm struggling to believe that they would make their return with a $6k frameset.

https://serotta.com/

https://bikerumor.com/serotta-brand-...-gravel-bikes/

https://bikerumor.com/serotta-titani...h-anniversary/

dgauthier · #9 10-12-2023, 07:03 PM

Quote:

Originally Posted by prototoast

https://serotta.com/

https://bikerumor.com/serotta-brand-...-gravel-bikes/

https://bikerumor.com/serotta-titani...h-anniversary/

These describe the relaunch from a couple of years ago, but I don't see anything about the steel CdA on those links. Not even on Serotta.com. Am I missing something?

Quote:

Originally Posted by merckxman

"Your wait is over! Now, for a very limited engagement,we bring you the incredible feel
of the ultimate steel. Welcome, Serotta Colorado CdA 24 (...)

Hey dear merckxman, do you have a link you can share?

prototoast · #10 10-12-2023, 07:12 PM

Quote:

Originally Posted by dgauthier

These describe the relaunch from a couple of years ago, but I don't see anything about the steel CdA on those links. Not even on Serotta.com. Am I missing something?

Hey dear merckxman, do you have a link you can share?

Your post didn't say anything about steel. You just asked about Serotta's return. The steel bike info came in an email this morning.

https://mailchi.mp/serotta/steel-dreaming?e=1d4b48dbe6

PaulE · #11 10-12-2023, 07:25 PM

Pricing Schmicing. Are there any dealers and fitting involved, whether custom geometry or sizing up for standard geometry, or this is a manufacturer direct to customer model and how much money is the buyer required to put up before a bike or frame is delivered?

dgauthier · #12 10-12-2023, 08:05 PM

Quote:

Originally Posted by PaulE

Pricing Schmicing. Are there any dealers and fitting involved, whether custom geometry or sizing up for standard geometry, or this is a manufacturer direct to customer model and how much money is the buyer required to put up before a bike or frame is delivered?

Excellent point. When I think of Serotta, I don't think of tube profiles. I think of the "Size Cycle."

PaulE · #13 10-12-2023, 08:22 PM

Quote:

Originally Posted by dgauthier

Excellent point. When I think of Serotta, I don't think of tube profiles. I think of the "Size Cycle."

I think of how it all ended last time and how much of a leap of faith it is to commit to purchasing a bespoke bike. There's a lot more to it than just being a great designer and craftsman.

dgauthier · #14 10-12-2023, 07:26 PM

Quote:

Originally Posted by prototoast

Your post didn't say anything about steel. You just asked about Serotta's return. The steel bike info came in an email this morning.

https://mailchi.mp/serotta/steel-dreaming?e=1d4b48dbe6

That was Nessism, not me, but yeah, I'm still surprised there was no info at all about the CdA on Serotta.com. Thanks for the email link.

Scratching my head about the "direct marketing only" email. It doesn't cost anything to add a blurb to a web site. I'm sure they'll be built to order, so there's no initial outlay either.

What's Ben thinking? "I wanna sell eight steel bikes! I don't even want to think about selling maybe a limited run of a few hundred..."

Coffee Rider · #15 10-12-2023, 06:51 PM

Quote:

Originally Posted by Nessism

A quick google search doesn't turn up anything on Serotta's return. Does anyone have a good link to the real deal information? I'm struggling to believe that they would make their return with a $6k frameset.

There are a bunch of articles with the term "relaunch" in them. The return was in 2021 with aluminum, then titanium. . . .