Rapha closes North American office

[slowpoke]

Originally Posted by charliedid

Cycling will be one part of a full blown lifestyle brand within a year.

We had the fixie boom of the late naughts where every ad included a single speed.

One could argue garvel and the pandemic have turned cycling into a lifestyle one aspires to, but the the tide is ebbing, imo. E.g. cycling shorts were a women's summer fashion item 3-4 years ago and the bike market is softening.