Rapha closes North American office

[peanutgallery]

If your stuff is always to be found on sale...where's the value? D2C or no. I can only imagine the cost of returns and exchanges for this. Soft goods are tough, ladies clothing is even tougher. Hard goods, like wheels, are a little better

Not sure what the panic is all about...1 or 2 less tanks of fuel for the Gulfstream per month of a certain walmart heir and it's all good. Wondering if Bentonville ever loses money?

Originally Posted by November Dave

If you buy from them at 25% discount from retail, they're making out better than they would be selling them through a dealer. Implementing an omni-channel pricing strategy is one of my main concerns right now. Not being able to hold your retail pricing is problematic, though.

I'm sure a big part of their losses are accounting losses tied to the sale of the business. That's how PE and LBOs work.

Rapha Core bibs have become by far my favorites. I bought 2 pairs at $100 instead of $130 retail, but I'd easily pay $130 for them after using them for a year.

[avalonracing]

All I know is that their Core short-sleeve jerseys were perfect. Nothing trendy... sleeves that weren't too long nor too tight and a collar that was an actual classic collar. Of course last week I got an email stating that they have updated their Core line now with longer short sleeves and less of a collar. B*stards.

[Pegoready]

Originally Posted by adub

Rapha has become the Eddie Bauer of cycling clothing

Damn. That’s accurate innit?

[fourflys]

Originally Posted by adub

Rapha has become the Eddie Bauer of cycling clothing

Really, what high dollar/high marketing brand hasn’t?

I still say the Brevet jerseys are some of the best for the purpose.. but a cost that makers like Torm can beat.. but I’ll still probably pick them up when I see them for sale used..

[holliscx]

Originally Posted by adub

Rapha has become the Eddie Bauer of cycling clothing

Shots fired