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>>Serotta was kind of the gold standard. And its gravitational pull brought many into the bespoke orbit. Without Serotta and this forum, most of the people I know on custom bikes would be riding Giants. But that was pre-Instagram and pre-Radavist.
Things go much farther back, Bruce Gordon, Eisenstruat (sp), Weigle, Sach's of course, probably back in the 70's and 80's was more regionalized, then the "children" started (in MA Chris Chance the daddy) and IF, Seven, Firefly, etc.
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