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Also, don't discount the importance of the ad itself. For many of us, buying a high end bike off of the forum is more of an emotional or impulse purchase than the conclusion of a reasoned search for a particular bike/frame. How many of us have multiple road bikes, but jump at a good deal here or there because it's a good deal? Plenty I suspect. Taking that into account, anyone's ad should seek to leverage the psychological aspect of such a transaction by giving the buyer all the information he/she could possibly need. That means a ton of high quality photos (in the body of the ad itself), lengthy description of the bike and its condition, as well as a geo chart or the applicable measurements. If someone has to ask for all of this, the likelihood that they're going to pull the trigger on a purchase is less. It amazes me the number of ads for pricey used bikes with a photo or two and three sentences of text. You're asking a complete stranger to shell out a ton of cash for a (more than likely) discretionary purchase.
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