|
Not everyone will buy used. Some have to have new, just because, or due to unique geometry, paint etc. requirements.
I think the larger issue is in communicating the differentiation. certainly serotta delivers in carbon, ti, mixed, steel. whatever you want. But, has the aura disappeared?
consider seven. they aren't even on the map in my local area anymore.
IF? I love IF but not many here out west.
FWIW I have an ottrott and it is a fantastic bike and a sublime ride. But, I realise the days of mixed material have past and with the advent of carbon like tarmac SL , 2, 3 and 4...an even harder sell to those fast 20-somethings....
|