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Firstly, I really want a custom fat tire road bike from them. It's gotta be orange.
Secondly, there are bunches of good business related advice in the preceding pages of this thread. I wish them the best.
Third, while I enjoy their brand and their idiosyncrasies i did not like seeing the canniblization of the Atlantis and Homer to meld with the rest of their MIT line-up.
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