Quote:
Originally Posted by kevinvc
I read a good twitter thread last night about this that made a lot of sense. Their opinion is that this is really bad copy writing for a number of reasons, one of which is that it's unclear what role the viewer is in the ad. Their point is that the ad creates a sense of unease in the viewer that is difficult to nail down and viewers are trying to figure out why. They are assigning the usual triggers, such as sexism, as a way of trying to articulate it.
I think this argument makes sense. When I watched the commercial, my impression was that it was weird and uninspiring, but not exactly why.
Here's the thread. |
That makes a ton of sense.