Soooo, is he re-launching Serotta as a brand? Because they do not look like they are being branded as Serotta's:
https://www.serottadesignstudio.com/amodomio
https://www.serottadesignstudio.com/duetti
Maybe it's just really odd paint jobs that are throwing be off. Perhaps there are legal reasons why he can't/won't use the old Serotta downtube graphics?!?