The market is cluttered with second and third tier bikes, Jamis and Fuji better watch out
What about wheel size on the mountain bike line-up? It isn't mentioned. Race geo bike looks like a 29er, but the rest look 27.5. They jabber more about the reflectors and the torque wrench in the box. The world doesn't need another 140mm 27.5 trail bike, unless you're like 5'3".
29er and 27.5plus trail bikes utilizing the same platform are where the market is going. Plus, I think the head angle is off on the Spectral
2-3 years and they'll be gone. Nothing special, even the price