They seem to be a flush retailer model thats probably pulling stock from little accounts all over Europe to sell in one marketplace. There are other shops like them for other things but the INN companies seem to have the monopoly on sports related stuff.
I bought an outdoor jacket from them ages ago and it took over a month to arrive but was and is the best price I could find. Seems inter-European logistics are just not as quick as we're used to since there are probably lots of customs checks between all the borders.
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