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It's hard to tell about the whole story from one source only.
It is clear that USADA wants examples to show the public that it is doing what it can to combat doping. Say what you want about this, but my guess is that it's a reaction to amateur racers' complaints to USADA about their local cheaters. Folks like to complain, and complaining about dopers is easy to do (and probably justified).
So it's no wonder that USADA is putting out these "in your face" stories about busting dopers. They believe they are providing their customers with what the customers want. USADA is pandering to its base, so to speak.
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