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Apart from the perception that REI is selling their new HQ because experience with remote work...how does REI compare in the realm of e-commerce?
I always enjoyed going into their stores and check out the goods, especially the beautiful brand new store they just completed in Chicago.
But I haven't set foot in my local REI since earlier in the year but I have no plans to walk into one.
I need groceries so I'll go to the grocery store but there's nothing I really need from my REI store that I can't buy online and have shipped to me. But you know, I usually find what I want for less than REI offers.
Is the WSJ article a harbinger of bad news for REI?
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