Thread: The $16,250 bike
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  #12  
Old 03-09-2004, 11:16 AM
jpw jpw is offline
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Join Date: Feb 2004
Location: Raleighville
Posts: 5,176
It's that whole 'loss leader' principle of marketing.

"Because we also make a Dogma Ego your Pinarello base line bike will most certainly have the same 'genetic' characteristics".

K'ching!
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