Quote:
Originally Posted by jtbadge
Okay, so their unique spot in the market is gone, and now they're selling the same stuff as everyone else but at higher prices. What can they do to make their offerings more appealing to customers?
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Imo their problem is that they’ve alienated the kind of people that are buying new / expensive bikes - that is - “serious” cyclists, people that wear bibs and use clipless pedals, etc...
If they made a normal road bike that came with full fenders and fit 28-30c 700c tires and had disc brakes as well as nice lugs I bet they’d sell plenty of them but instead they’ve decided to recreate a premium version of the 1984 specialized stumpjumper as well as the Electra townie.