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As a very keen, pretty competent, middle age, high income cyclist, I am bull's eye target market for this groupset, and honestly I will probably end up getting one (could be shimano, Campy or SRAM) at some point in the future. However, I am also an engineer, and pretty realistic about what I would be getting. Will it make me faster? absolutely not.
Also, I feel that SRAM are making a massive mistake making all parts proprietary, the beauty of the 11 speed is that campy, Shimano and SRAM are pretty much compatible with each other, but with 12 speed setups, I am not going to be able to swap bikes on my Turbo Trainer, swap wheels, cassettes etc.... actually I think I may stick with 11 speed for some time to come
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