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Originally Posted by Peter P.
I agree with Serotta Pete; you made a great observation and as the consumer, you WILL compare product by a parallel comparison of web sites, and the web site IS a reflection of the product. Hopefully Serotta will observe what the competition is doing and pick up some pointers.
As I said; your observation was particularly insightful.
Perhaps they should offer their catalog on the web via .pdf file?
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that takes 5 mins. good idea