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Lots of product in the new car marketplace. The car makers must have taken the tack that they will do anything to stand out in a crowded marketplace. So they chose to go ugly, 'cos nobody would think to do that - zig when all the competition zags. In meetings they didn't call it 'ugly', they called it 'thematically galvanizing' design.
Every design studio working for every car manufacturer came upon this genius at the same time.
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